About Spine + Soul
Spine + Soul is a chiropractic company located in Bonita, California and is run by Dr. Monica Dolland.
Dr. Dolland believes in the importance of not only physical healing, but internal healing as well. “Align Your Energy” is the slogan I created to further exemplify her heart behind the practice by incorporating the idea of a physical (align) and internal (energy) healing movement.
Dr. Dolland reached out in need of a brand refresh. After further discussing her vision and becoming familiar with her heart for the business, I rebranded Spine + Soul with a refreshed logo, brand photography, a brand-specific color palette, and social media graphics.
Dr. Dollandalign your energy
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align your energy ⋆✦⋆
Brand Identity
color palette
#F8F3EB
#DFD3E1
#D0A93B
#D78B58
#054449
fonts
instagram highlight covers
Social Media Content
Instagram Feed Layout:
Because I did not manage the account myself, I gave a visual layout for posting. The layout I decided on was every other: graphic content, photo, repeat.
followed by a color pattern: orange, purple, teal, gold, repeat.
Carousel Posts
One of my favorite looks for the Spine + Soul Instagram page was the carousel posts. It is a great way to post a larger amount of information while remaining visually appealing. Most importantly, carousel posts have the highest engagement rate!
Brand Photography
